Bleed Builds Cinematic Food Brand for Michelin-Starred Chef
Oslo studio Bleed has created the visual identity, motion design and website for Bazdarich Production - a new food film venture by Michelin-starred New York chef Justin Bazdarich, now based in Norway. The identity system bridges two distinct creative worlds: the rhythm of cinema and the sensory energy of cooking.
A flexible system between film and food
The visual system is built for range, moving from expressive animations and rich film content to stripped-back, minimal applications depending on channel and message. Designer and motion designer Jørgen Holstad Andersen led the motion work at Bleed.
“The visual system allows for expressive animations and rich film, while ensuring the identity can adapt from playful and bold to simple and pared-back — all depending on channel and message.”
Jørgen Holstad Andersen, designer and motion designer, Bleed
“Working with Justin has been a unique opportunity to distill and combine the creative energy you know from both kitchens and film sets into a cohesive visual language. The ambition was to build a brand experience that invites both inspiration and exploration.”
Svein Haakon Lia, creative director, partner and founder, Bleed