Standing out from the herd

In the southern parts of Norway, you’ll find Jerseymeieriet. What began as a farm evolved to a dairy in 2021. While the scale is small, the ambitions are big.

Jerseymeieriets bottles are the first to be part of Norway’s deposit scheme, lowering the product’s carbon footprint. On top of that, the dairy is the only one in Norway to make products from 100% jersey milk. The jersey cow is a small cow that needs less space and creates 20-25 % less climate emissions than traditional cows.

Norwegian design agency, We Oslo, helped with brand positioning, brand identity and packaging development for Jerseymeieriet. The team explains, “the concept for Jerseymeieriet’s visual identity was “Maverick”, someone who doesn’t think or behave in the same way as others. The logo is inspired by cowboy’s belt buckles, capturing the owner’s spirits. The packaging design is modern and clean, without the traditional effects typically seen in the small scale farm category.