New heights
Agency: Manyone
Client: MNSTRY
Published: 26.04.24
Author: Rasmus Vestergaard
MNSTRY, formerly known as the Ministry of Nutrition, has undergone a name change. To ensure continued growth, Manyone, a leading design and strategy agency, developed a sharp brand concept and new visual identity for MNSTRY.
A Logo That Moves With Its Athletes
The new dynamic logomark is a centerpiece of MNSTRY's visual identity, inspired by the precision and detail of elite sports analytics. It visually echoes the curves of altimeter graphs, the peaks of heart rate monitors, and the fluctuations in glucose levels, representing MNSTRY’s dedication to excellence and scientific understanding of athletic needs. The logo is versatile, designed to cater to the diverse needs of MNSTRY’s products and the athletes who use them, symbolising a range of physicalities and personalities.
