Kurppa Hosk skips the jargon for network security firm Lolo
B2B technology companies tend to brand themselves the same way — abstract data visualisations, muted palettes, and dense technical language that mirrors the complexity of their products. Kurppa Hosk's Oslo office has developed a new visual identity for Stockholm-based network security specialist Lolo, built around the concept "Big data, no drama." Lolo handles billions of data transfers across more than a hundred markets for automotive and enterprise clients, and already stood out in one respect: offices designed around global street food aesthetics in a sector that rarely makes cultural statements.
Where B2B tech defaults to caution
The network infrastructure category relies on visual conventions, think circuit-board metaphors, gradient-heavy backgrounds, neutral corporate palettes. It communicate technical competence but leave little room for differentiation.
Lolo's position as a smaller, engineering-driven company competing against established telco providers required a different approach: an identity that signals control and credibility without defaulting to the same visual shorthand.
The identity system uses clear contrasts, tight composition, and typographic precision to handle dense technical content — product documentation, sales material, recruitment — while remaining visually open. Where competitors typically separate their corporate face from a looser employer brand, Lolo now operates with a single system across both contexts.
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